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Case Study

WebXR Product Configurator

Browser-based 3D product configurator that boosted online engagement and pre-order conversion.

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Operational Readiness XR Training
Program Immersive XR Implementation
Delivery Window 4-Week Validation Pilot
Focus Safety and performance outcomes
Challenge

International buyers couldn't evaluate equipment without physical demos, slowing sales cycles and limiting reach.

Solution

Built a browser-based 3D configurator with real-time customization, WebAR placement, and CRM integration.

Results

Increased online engagement by 3x, generated 45% more qualified leads, and shortened the average pre-order cycle by 2 weeks.

Project Overview

An industrial equipment manufacturer needed a way to showcase their product line to international buyers without shipping demo units. Static catalogs and 2D renderings failed to communicate the scale, detail, and customization options of their machinery.

HapzXR built a browser-based 3D configurator using WebGL and Three.js that let buyers rotate, zoom, customize finishes, and explore internal components of equipment models in real time. The experience loaded in under 3 seconds and worked on any device — phone, tablet, or desktop.

The configurator was embedded in the manufacturer's website and integrated with their CRM, capturing configuration preferences as qualified lead data. Buyers could also launch a WebAR mode to visualize equipment at scale in their own facility using a phone camera.

Delivery Flow

How This Engagement Was Delivered

  1. 1

    Discovery and Risk Mapping

    Mapped SOPs, operational hazards, and training objectives into a measurable XR scope.

  2. 2

    Scenario Build and Validation

    Developed core simulation modules and validated realism with SMEs and supervisors.

  3. 3

    Pilot Cohort Execution

    Ran structured user sessions with scoring, feedback loops, and targeted remediation.

  4. 4

    Outcome Review and Scale Plan

    Delivered performance insights and rollout recommendations for broader deployment.

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